This year has been one of the most challenging years, filled with much uncertainty, yet with all the has occurred during the initial Covid-19 lockdown and even now as we are still facing many challenges to our health, lifestyle and economy, there has been a significant desire and shift towards increased awareness of taking care of our planet and each other. Statistics show that the number of people who are ready to change their lifestyle to help the environment has increase year on year with 93% of UK households currently agreeing that ‘everyone has a responsibility to help towards cleaning up the environment’. This years theme for recycle week "TOGETHER WE RECYCLE" is a celebration for all of the hard work that the public and key workers have done through Covid-19 to continue recycling.
We can all make a difference and take part in the global movement that inspires businesses and individuals to support environmental issues, and collectively, we can be a more powerful source in solving the world's problems.
Plastic pollution is now a crisis, it has been found in all corners of our oceans, from the north pole to the south pole. We are all responsible and should be held accountable. A sustainable future has to be our focus, no longer should we shop for products because of the attractive packaging, we need to change our mindset, look to buy products that have minimal packaging, plastic free or reduced plastic. We should champion manufacturers, companies and brands that are trying to be more sustainable, and we should hold the plastics industry accountable for their role in our planets plastic crisis.
The Cosmetic Industry
Sometimes as shoppers we drive the market and this is often the case in the cosmetics industry. So, the question to ask yourself is, would you buy a great product if it had simplified packaging? To test the market ekseption has released a range of products in light weight PET packaging like the one below in image below. Through this action they have reduced their carbon footprint and achieved a 70% reduction in plastic on this range of products, further more PET packaging can be recycled and made into other forms of containers and packaging (if recycled and not sent to landfill).
The feedback from ekseption skincare users has been overall extremely positive. It seems that certain products can work well in simplified packaging, but is the industry ready for anti-ageing or luxury face creams to be stripped of their packaging that draws your attention. The answer is we don't think so at the moment, as consumers we still like things that are attractive to the eye and make us feel good. We need to start seeing past the packaging and focus on the product. So we have a way to go, but as each day passes we can all make better choices and all do more collectively to save our environment and to rectify our mistakes. With only around 14% of the global population recycling, these focus weeks are vital in helping us become more eco-responsible. Sustainable beauty and a sustainable lifestyle is pivotal in saving our eco-system.
Ekseption product masks, cleansers, toners, and body milk are just some of the lines that have been moved to a larger size and are in PET packaging, this change reduced waste by 25% over two years, but ekseption can do more and want to do more with your support. For now you can feel good about your ekseption purchases and you can help by making sure that you dispose of the packaging responsibly, and by doing that you are taking part in the sustainable beauty movement.